No sports fan could have foreseen the obvious pattern in the Super Bowl 59 ad feast. It made extensive use of artificial intelligence, a technology that aims to mimic and even replace people. AI has drawbacks even though it is advancing in fields like fighting. It is incompatible with what makes us essentially human. Nevertheless, Google was able to develop a Gemini AI commercial ad that appeals to the core of human emotions. The commercial opens with a man recounting his own hardships, including the challenging learning curve at work, the weight of criticism, and leading a team in a strange environment while going through a sensitive midlife stage.An AI, not a human, is the protagonist’s listening partner. That is, Gemini Live, precisely.


